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Media companies earn their reputation. Since its launch in 2009 Daily Maverick has become a trusted and credible news source through the quality, truthfulness, accuracy and reliability of its reporting. As an online news outlet for quality long-form journalism and newsletters, Daily Maverick, like all digital businesses, is a potential target for cybercriminals. The illegitimate use of the Daily Maverick name by fraudsters could cause devastating reputational and financial damage to the company.
Daily Maverick readers need to know they can trust information that carries the Daily Maverick name. Anyone seeking information from the company’s website or receiving email from Daily Maverick in the form of newsletters, newsfeeds or requests for subscriptions, needs to be able to fully trust that the information they’re receiving is the real thing. Daily Maverick’s reputation would be severely undermined if a scam website with the Daily Maverick name, branding and styling but peddling false or misleading information was live. Equally, if a cybercriminal impersonates a Daily Maverick journalist and uses their name to spread misinformation, untruthful and inaccurate reports, or to ask for donations or a subscription, then there would be serious reputational and financial damage inflicted. Without trust Daily Maverick cannot sustain their reputation and credibility or drive subscriptions, advertising revenues or audience and readership numbers. All of which are critical to their sustainability.
Daily Maverick called on Sendmarc to make the Daily Maverick identity immune to cybercriminals wanting to hijack the name and impersonate the company. It’s imperative that only legitimate communication bearing the Daily Maverick name reaches the inboxes of subscribers, donors and readers. Sendmarc set about ensuring the Daily Maverick name, its use in email communications and its website are fully protected and unable to be used by fraudsters for their illicit gain. Their name is their reputation and is key to attracting advertisers and increasing their audience. With cyberattacks threatening trust, Daily Maverick wanted to ensure they had the strongest possible defense against fraudsters and ensure their reputation for quality, accurate, truthful reporting could not be compromised.
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Ensure only legitimate emails with the Daily Maverick name ever reach an inbox.
Enable the highest security protocols to safeguard the brand against email fraud and protect its reputation.
Safeguard the earned trust in Daily Maverick as a reputable, independent and accurate source of news and analysis.
Protect subscribers and donors from email fraudsters masquerading as Daily Maverick, safeguarding Daily Maverick revenue streams.
Ensure trust in Daily Maverick is maintained by stopping any possible interception and altering of emails.
Block all fake emails impersonating Daily Maverick from reaching inboxes.
Protect the reputation of Daily Maverick as a credible news source, stopping all email fraudsters attempting to hijack the Daily Maverick name for illicit gain.
Ensure supporters of Daily Maverick receive the legitimate communication they've subscribed to.
Ensure compliance with POPIA requirements to take every measure to safeguard information.
DMARC: Domain-based Messaging Authentication, Reporting and Conformance
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Integer eleifend ultrices metus sit amet laoreet. Nullam luctus, libero ut luctus vulputate, eros ipsum convallis purus, sit amet vehicula quam justo ac nulla. Integer id risus ac nibh vehicula euismod. Vivamus quis urna id lacus pharetra dignissim. Sed vel lorem sed orci mollis congue vel a sem. Sed vel congue nunc. Donec vel ex nec lacus condimentum malesuada. Sed id purus eros. Vivamus vel odio nec magna convallis malesuada.”
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