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Register a trademark
Brand Indicators for Message Identification (BIMI) trademarks enable the standard, which offers a unique opportunity to enhance your company’s visibility and credibility in email communications. This is done by displaying a verified logo next to emails in recipient inboxes. To qualify – your business’s logo must be officially trademarked in one of the recognized regions.
Below, you’ll find the starting points to securing BIMI trademarks in these regions.
Australia (AU)
IP Australia
New Zealand (NZ)
Intellectual Property Office of New Zealand (IPONZ) Ministry of Business, Innovation and Employment
Benelux (BX)
Benelux Office for Intellectual Property (a triad of 3 nations: Belgium, the Netherlands, and Luxembourg)
Denmark (DK)
Danish Patent and Trademark Office Ministry of Industry, Business and Financial Affairs
European Union (EU)
European Union Intellectual Property Office
France (FR)
French Patent and Trademark Office (INPI)
Germany (DE)
Deutsches Patentund Markenamt
Spain (ES)
Oficina Española de Patentes y Marcas
Sweden (SE)
Swedish Intellectual Property Office (PRV)
Switzerland (CH)
Swiss Federal Institute of Intellectual Property
United Kingdom (GB)
UK Intellectual Property Office
Canada (CA)
Canadian Intellectual Property Office
United States (US)
United States Patent and Trademark Office (USPTO)
Yes, a registered trademark is required to qualify for BIMI. Your organization’s logo must be trademarked in one of the regions listed above to meet its requirements.
Government organizations can get a VMC without a trademark by providing documentation of government authorization for their logo.